Keynote Line Up Complete!

With the addition of John A. Lederer, President, Loblaw Companies Ltd. and Joe Jackman, Chairman & Chief Creative Officer, Perennial Inc., Strategy is pleased to announce the full keynote speaker line up for the Innovation in Food & Beverage Marketing conference on November 25th and 26th. Attend this year's event and discuss packaging, promotions, product development, branding, advertising and more. Network with peers and suppliers and plot your course to increased profitability.

Keynote Speakers

Grant McCracken
Cultural Anthropologist & Author of Culture and Consumption
"Consumers and the Future of Food"

Rick Kemp
Executive Vice President, Executive Creative Director, J.Walter Thompson Chicago
"Why Should Beer Marketers Have All the Fun? The New Creativity in F & B Advertising"

NEW!

John A. Lederer President, Loblaw Companies Ltd.	Joe Jackman Chairman & Chief Creative Officer, Perennial Inc.
"An Informal Conversation on Innovation with John Lederer and Joe Jackman"

Don Watt
Chairman & CEO, DW + Partners
"Retail Futurescapes"

Chairpeople

Andy Macaulay
Founding Partner, Zig
Day 1 Chairperson

John F.T. Scott
President, CFIG The Canadian Federation of Independent Grocers
Day 2 Chairperson

WHY YOU SHOULD ATTEND Get the most out of your next entertainment tie in with tips from Parmalat and YTV Find out how Kraft is using direct marketing to connect with their consumer Learn how to fully integrate the elements of your marketing mix from Frito - Lay Pick up tips on making nutrition labeling regulations work for you from case studies including Kellogg's, Kraft, Unilever ...and many more

WHO SHOULD ATTEND This event is designed for senior executives with responsibility in the following areas: Marketing Product Development Brand Management Customer Relationship Management Advertising Media Planning/Buying Business/Market Development Market Research Category Management Retail Strategy Promotions Packaging