TUESDAY NOVEMBER 25, 2003 - DAY 1 8:00-8:45 Registration and Continental Breakfast 8:45-9:00 Chairperson's Welcome and Opening Remarks 9:00-10:00 Opening Keynote Address: Consumers and the Future of Food 10:00-10:15 Networking Break 10:15-11:30 Industry Stakeholders Town Hall: Issues Affecting the F & B Industry 11:30-12:15 The New Media Mix 12:15-1:15 Luncheon Roundtables 1:15-2:15 CONCURRENT SESSIONS The 15 Most Important Things You Should Know About Building Winning Brands Making Nutrition Labeling Work for You 2:15-3:15 CONCURRENT SESSIONS Product Development for a Healthier Society Why They WON'T Buy - Insider Tips from the LCBO 3:15-3:30 Networking Break 3:30-4:30 Closing Keynote Address: Why Should Beer Marketers Have All The Fun? The New Creativity in F & B Advertising 4:30-4:45 Chairperson's Wrap-Up of Day 1 WEDNESDAY NOVEMBER 26, 2003 - DAY 2 8:00-8:45 Continental Breakfast 8:45-9:00 Chairperson's Opening Remarks 9:00-10:00 An Informal Conversation on Innovation with John Lederer, President, Loblaw Companies Limited, and Joe Jackman, Chairman & Chief Creative Officer, Perennial Inc. 10:00-10:15 Networking Break 10:15-11:15 CONCURRENT SESSIONS Packaging Innovation Case Studies Using Licensing to Extend your Brand 11:15-12:15 CONCURRENT SESSIONS Maximizing the Power of Entertainment Tie-ins Innovative Marketing Techniques that Work 12:15-1:30 Luncheon - Entertainment Tie - In Roundtables 1:30-2:30 CONCURRENT SESSIONS Price as a Strategic Weapon The Art of Experiential Media 2:30-2:45 Networking Break 2:45-3:30 How It All Comes Together: Achieving Brand Growth Through Integrated Marketing 3:30-4:30 Closing Keynote Address: Retail Futurescapes 4:30-4:45 Chairperson's Wrap-Up