Melissa Bell
Director, Family Marketing Solutions, YTV

Adam Bernatt
Business Manager, Client Development, 20th Century Fox
Adam has worked in a variety of product and entertainment marketing roles for companies as diverse as Livent, SmithKline Beecham and Hershey Canada. In his current role as Marketing Manager for Twentieth Century Fox Home Entertainment, Adam is responsible for Canadian marketing, promotion and publicity plans for DVD and video primarily sold at major mass, club and electronics retailers. Recent campaigns include Ice Age, Star Wars Episode 2, The Simpsons and Daredevil.

Richard Burjaw
VP Marketing, Pepsi-QTG Canada
Richard joined Unilever Canada’s finance department. in 1990 after completing his MBA. His first few years with Unilever were spent in finance, accounting, and supply chain management.

An opportunity for further cross training with Unilever – in marketing – lead to a permanent career change; since then he has focussed on marketing.

In 1997 he joined Pepsi Cola Canada as Diet Pepsi Marketing Manager and has progressed through a number of different roles in Marketing.

Bob Collins
Director Marketing, LCBO
Bob has been working in sales, survey and market research, data mining and marketing management for over 20 years.

During that time he's worked in the high tech, packaged goods, retail and financial sectors as a client, supplier and ad agency planner.

He is currently Director, Customer Insights Group at the LCBO, accountable for customer research, data mining and market strategy development.

Bob is married with children. In his spare time he practices Tai Chi, which has 108 moves, and plays golf, which takes him 108 strokes.

Tim Cormick
VP, Client Marketing, Corus Television
Tim Cormick is VP Client Marketing for Corus Television. The Client Marketing group is responsible for connecting with advertising clients beyond media for all of the Corus brands. The group is comprised of strategic marketers, project managers and a full creative and production team. Corus brands include YTV, W Network, CMT, Discovery Kids, Scream and all of the associated web sites.

Some examples of the type of projects the Client Marketing team have developed include Co-Marketing solutions whereby the advertisers brand and a Corus brand are co-mingled to bring new ideas to market. Included here would be extensive promotions including The Kraft/Crayola and YTV Back-to-School promotion and the launch of the new Texas Chainsaw Massacre (Alliance Atlantis) movie promotion with the Scream Network.. Licensed promotions are another form of Client Marketing. An example would be the fully integrated campaign with Parmalat Canada and the Cheestrings product which licensed the Beyblade property. For W and CMT projects include sponsorships mixed with promotions. Examples include Kraft and W network promoting the movie Bridget Jones Diary. And a new growth area is branded content whereby advertisers brands are mixed with television content. An example would be Proctor & Gamble's relationship with 'Decorating Challenge' where a combination of product placement and branded program vignettes provide a new way of reaching the consumer.

Tim has been with Corus Entertainment for six years and prior to this he was with Leo Burnett and Hemisphere Studios.

Laurie Curry
Business and Government Relations Consultant
Laurie Curry brings over a decade of business government relations in the food and consumer packaged goods industry to her clientele. Her knowledge expands complex policy issues such as food quality and safety, nutrition, new technologies such as functional foods and biotechnology, and environmental initiatives impacting the industry.

For nearly the past twelve years, Ms. Curry was Vice President, Public Policy & Scientific Affairs with the Food and Consumer Products Manufacturers of Canada (FCPMC), a national association of more than 150 member companies engaged in the manufacturing and marketing of food and consumer products available through retail and foodservice outlets.

Ms. Curry managed the Association's national and international public policy, scientific and regulatory arenas forming an interface between the Association's member companies, government, world regulatory agencies, trade associations, health professionals, media and consumers.

Ms. Curry is a registered dietitian and was recently appointed as Chair-elect, Dietitians of Canada's Board of Directors. She is also a member of the following organizations: American Dietetic Association; College of Dietitians of Ontario; and Institute of Food Technologists.

Ms. Curry earned her Masters degree in Nutrition and Mass Communications at Boston University in 1987. She is currently enrolled in Kellogg Schulich Executive MBA program in Toronto.

Emma Fachini
Director Sales Promotions, TELETOON Canada
Emma Fachini has been with TELETOON (Canada's first and only 24-hour animation station with services in English and French) since it launched in May of 1997.

Her primary function is working with TELETOON's advertising partners to develop and execute strategic promotional partnerships both on-air and on-line. TELETOON houses a highly successful promotional department that has developed over 100 promotions in both the English and French markets with such clients as Coca-Cola, Kraft, Westin Bakeries and Mattel.

Prior to joining TELETOON, Emma built her knowledge of promotions in the fields of print and radio at the Toronto Sun and CFTR/680News.

Johanna Faigelman
Leader of Anthropology, In-Sync
Johanna is In-Sync’s founding Cultural Anthropologist and heads up Anthropology at In-Sync. Johanna has spent her entire marketing career applying the discipline of Anthropology to challenging marketing issues. Through her demonstrated skills, instincts, and training as an Anthropologist she has become recognized for understanding the hidden cultural forces that shape consumer values and behaviors, and has translated these insights into powerful positioning opportunities for brands across various industries and categories.

Aubrey Ferguson
President, Davis
Davis is a leading brand identity, design studio specializing in consumer packaging. In its 30 -year existence, Davis has developed long-term relationships with market-leading clients including Pfizer, Cadbury-Adams, Kraft, Unilever, Hershey, Frito-Lay, QTG (Quaker/Tropicana/Gatorade), Effem, Ford, Energizer and Avery Dennison.

Aubrey is a career consumer marketer whose marketing skills were honed at Campbell Soup, Warner-Lambert's Adams (now Cadbury-Adams), Kendall Medical Products and Avery Dennison Office Products. A Wilfrid Laurier University business grad, Aubrey also has Trade Marketing experience with Adams and was Managing Director of both Kendall and Avery Dennison.

During the development of nutrition labelling legislation, he assisted the FCPMC Nutrition Committee's efforts to respect branding and cost ideals while also complementing Health Canada's goal to provide ideal consumer information.

Therese Garnett
Vice President, Partnership Marketing, Sony Music Canada
As Vice President, Partnership Marketing, Therese Garnett is responsible for strategically developing long-term partnerships with third party clients. By leveraging the various assets within Sony Music, Therese has been able to develop multi-tiered campaigns for the benefit of both Sony Music and its partners. She has successfully worked with numerous corporations including Pepsi, Kraft, Shoppers Drug Mart, BMW, Famous Players, Petro Canada, among others. With more than 13 years experience in the industry, she is continually seeking out new opportunities and expanding the business beyond traditional avenues. She has been instrumental in bringing together the entire Sony Family (Playstation, Electronics, Pictures, Home Video) to strategize on new opportunities to better enhance her client's promotional campaigns. In addition to these responsibilities, Therese oversees the continued growth and development of Sony Music's home video division, utilizing the DVD format as yet another promotional offering. From offline to online, Therese is also responsible for the ongoing success and expansion of Sony Music's e-commerce platform, shopsonymusic.ca, as both a promotional tool and revenue generator.

Ray Hepworth
Directory of Grocery Merchandising & Operations, Loblaws Supermarkets Ltd.
Ray has spent most of his working life in the Grocery industry spending several years at retail before accepting various roles in the areas of Category Management and Procurement.

In his current position, Director of Grocery Merchandising and Operations, Ray leads the Grocery department at Loblaws Supermarkets Limited one of Canada's largest retail banners and a division of Loblaw Companies Limited. In this role Ray is responsible for the development and execution of the Grocery pricing, promotional and merchandising strategies aimed at maximizing sales and profitability for the banner while enhancing retail operating standards.

Sharen Hills
Senior Strategist, Parmalat Canada
Sharen has been working at Parmalat since 1998, where she began as an Assistant Brand Manager and has progressed to her current role as Brand Manager Natural and Snack Cheese. She is responsible for managing the Black Diamond and Cheestrings brands. Sharen began her career at Labatt Breweries in Media Management..

Dale Hooper
Vice President Marketing, Frito-Lay Canada
Dale Hooper is Vice President of Brand Marketing at Frito Lay Canada, Canada's largest manufacturer and marketer of snack foods, with brands such as Lays, Ruffles, Cheetos, Doritos and Tostitos. Dale has more than 12 years of experience in the consumer packaged goods industry with Frito Lay and Cadbury Chocolate Canada. Along with the great Frito Lay portfolio of brands, Dale has marketed brands such Crispy Crunch and Caramilk. He has developed products, marketing programs and advertising campaigns that have been adapted in 6 countries around the world.

Dale's experience with partnership marketing spans many brands and properties including: the NFL, CFL, MLB, 20th Century Fox's The Simpsons, Star Wars, Marvel Comics and the Juno's . He has worked with specialty channels and networks such as CTV, TSN, YTV and Teletoon. He is a graduate of Laurentian University's Bachelor of Commerce in Sports Administration program and is based in FLC's head office in Mississauga, Ontario.

Paul Hunt
President Pricing Solutions Division, The Advantage Group
Paul Hunt is one of North America's foremost consultants in the field of pricing strategy. Throughout his career, he has advised companies ranging from small to mid-size entrepreneurial companies up to the Financial Post 500.

Paul has helped to implement profitable pricing practices for a broad variety of products and services from highly differentiated products to commodity goods.

His clients in the packaged goods industry include leading companies such as: Kellogg, Johnson & Johnson, Molson, Nestle, Schneiders, Pfizer, Unilever, Minute Maid, Diageo, General Mills, Scott Paper and Mead Johnson.

During his consulting career, Paul has developed unique and highly customized approaches to solving difficult pricing problems such as price wargaming, innovative research methodologies, and sophisticated price modeling. Some of the pricing issues he has helped clients with include:

• Price Structure (psychological price points, featuring, etc)
• Channel pricing
• Competitive pricing
• Implementing a price increase
• New product pricing
• Perceived value
• Pricing policy
• Price structure
• Price wars
• Price/volume relationship
• Value-added pricing

Joe Jackman
President, Perennial Inc.
Joe Jackman co-founded Perennial Inc., a strategic retail creative company, in 1989. As Chief Creative Officer he guides a 90-person team of strategic, creative and execution specialists working as one team(tm) to transform retail and national brand enterprises into more powerful, cohesive customer experiences. Perennial's work generates extraordinary results as measured by sales lift, market share, brand equity and on-the-ground momentum.

With 20 years of professional experience as creative director and retail strategist, Joe has worked closely with clients such as Bank of Montreal, Canada Post, Canadian Tire, CIBC, Cineplex Odeon, Loblaw Companies, Irving Companies, Mac's Convenience Stores, President's Choice, President's Choice Financial, Sleeman Brewing, Sunoco, and Proctor and Gamble. Joe is a graduate of Industrial Design from Fanshawe College, London, Ontario, an Advisory Board member of Ryerson University's School of Retail Management, and a recognized speaker at retail and brand-related conferences.

Rick Kemp
Executive Creative Director, J. Walter Thompson Chicago
Rick Kemp joined JWT Chicago in 2002 as Executive Vice President, Executive Creative Director. Previously, Kemp spent 4 years as EVP of JWT Toronto, during his tenure he oversaw some of JWT's freshest and most compelling advertising for Kraft, Pfizer, Unilever, Nestlé, and Shell, elevating the agency's creative reputation to the forefront of Canadian advertising.

Kemp has a number of awards to his credit including a Cannes Lion for Halls "Golfer" commercial and a Gold at the London International Awards Show for Kraft Dinner. Creative awards include Clios, One Show, New York Art Directors Club and the Bessies of Canada.

During his 20 year career, Kemp has worked at some of the most prestigious agencies in the country including Young & Rubicam, Ogilvy and Mather, Cossette, Bryant, Fulton & Shee and Leo Burnett before joining the J.Walter Thompson group.

Jaya Kumar
Senior Director, CRM, Kraft Foods, Inc.
Jaya Kumar is Senior Director, CRM Kraft Foods North America and is a member of the E-Commerce Leadership Team. Jaya is responsible for directing Kraft's approach to Consumer Relationship Marketing.

Jaya oversees the development of the 1:2:1 targeting capability and establishing the marketing content behind the capability. The mission of his team is to demonstrate in market results to energize Kraft behind a more targeted marketing approach.

Jaya has a B.Sc in Microbiology from India and a M.B.A from I.I.M, India.

Jean-Pierre Lacroix
President, Shikatani Lacroix Brandesign
Jean-Pierre Lacroix is president of Shikatani Lacroix Brandesign, one of North America's leading design agencies specializing in corporate identity, package and environmental design. The studio's client list includes Labatt Breweries of Canada, Campbell Soup Co, Quaker Tropicana and International Dairy Queen.

Mr. Lacroix coined and trademarked the "Blink Factor", which lays the groundwork for consumer interaction with brands and helps determine the key factors that steer consumers towards one particular brand over another during the purchase process.

Jean-Pierre has lectured at numerous conferences in Canada, the US and South America on the subjects of branding and design trends. His presentations have always received high appraisals for content, energy and take-away actionable information. He also co-authored a book, which was launched in January, 2002 titled the Business of Graphic Design: A Professional's Handbook, which contains valuable information for professionals who hire and work within the graphic design industry.

John A. Lederer
President of Loblaws Company, Loblaw Companies Limited

Leslie Lowe
President, Leslie Lowe & Associates Inc.
Leslie Lowe is president and founder of Leslie Lowe & Associates Inc., an international corporate consulting firm specializing in the utilization of licensed trademarks. Founded in 1996 and based in Montreal, the company represents multi-national manufacturers on a global, multi-territory and single territory basis. The company provides analysis of unique licensing opportunities on a territory by territory basis. Lowe's experience in diverse manufacturing sectors is much sought after by an extensive network of contacts within the licensing and entertainment industry on a global level.

Ron Lund
President & CEO, Association of Canadian Advertisers
Ron Lund joined the ACA as President and CEO in 1996. Founded in 1914, the ACA represents the interests of companies that market and advertise their products and services in Canada. The association's members represent a cross section of industry sectors, and collectively account for estimated annual sales of $350 billion. Prior to joining the ACA, Mr. Lund held various marketing positions at Warner Lambert Inc., Ralston Purina Canada and Weston Foods - where he was President of several Weston food service companies - and worked on the agency side at Toronto-based FCB.

Andy Macaulay
President, Zig
Andy Macaulay is a partner and planner of ZiG. He is a former partner and Director of Strategic Planning at Roche Macaulay & Partners, four-time Agency of the Year recipient in the 1990's, and Marketing's Agency of the Year for the 1990's. Andy is a business graduate of Wilfrid Laurier University. Over his 22 year career he has worked on Nabisco, Stouffers, 3M, Volkswagen, Popsicle, Canada Packers, Catelli, Labatt, IKEA, Mercedes-Benz, and the Canadian Egg Marketing Agency in addition to all of the current ZiG clients. ZiG was named Marketing Magazine's Agency of the Year for 2002.

Andy Macaulay is one of the founding partners of Zig, an ideas company based in Toronto. Andy opened Zig in 1999, with partners Elspeth Lynn and Lorraine Tao. Zig has grown to 34 people working for a blue chip client list including Corus Televison, Dare Foods, Danier Leather, Fidelity Investments, lavalife, Maple Leaf Foods, and Unilever Canada. Zig also works on a pro bono basis for Rethink Breast Cancer, the YWCA, Equal Marriage.ca, and Sheena's Place. Zig was Marketing Magazines' Agency of the Year for 2002.

Prior to opening Zig, Andy was Partner/Director of Strategic Planning at Roche Macaulay & Partners (now Lowe Roche). That Agency was a four time Agency of the Year winner during his 7 year tenure there; it was also chosen as Agency of the Decade for the 1990's and Advertising Age's International Agency of the Year in 1998.

Andy is a 1980 Bachelor of Business Administration graduate of Wilfrid Laurier University. He is on the Board of Advisors of Marketing Magazine, and sits on the Marketing committee of the United Way of Greater Toronto. He lives in Toronto with his wife and son.

Jake McCall
CEO, SecondSight Innovation
Jake was born in Liverpool, and was one of the early recruits into the brand management, first with Miles Laboratories, then Cadbury Schweppes UK. He then progressed through marketing roles in Northern Foods and Kraft General Foods.

In 1981 he moved to Canada to work with Bates Worldwide, as Account Director on Warner Lambert and Ever-Ready Batteries. He was then recruited by Ogilvy and Mather to run American Express and Kraft General Foods businesses, returning 4 years later to Bates Worldwide, managing the Effem and Molson businesses, plus general management and strategic planning roles.

In 1995 he formed SecondSight Innovation to focus on zero-based Innovation and Insight, developing Polarities, Forensics, Needstates and The Mutating Consumer as tools to explain emerging patterns of consumer bahaviour, and to underpin SSI work helping companies grow through maximising existing brands and through new products.

With whatever spare time remains, Jake's hobbies are windsurfing, sculpture and cooking.

Grant McCracken
Cultural Anthropologist & Author of Culture and Consumption
Grant McCracken holds a Ph.D. from The University of Chicago in cultural anthropology. He is the author of several books including Culture and Consumption, Big Hair, and Transformation. McCracken regularly provides insights into consumer behaviour for Canadian and American organizations including: the Coca-Cola Company, IKEA, Chrysler, Frito-Lay, Kellogg's, McDonald's, Molson Breweries, Procter and Gamble, Kraft and Kimberly Clark. He has done a great deal of ethnographic work with American consumers and is the author of a best selling book on the topic: The Long Interview (Sage). McCracken was the founding director of the Institute of Contemporary Culture at the ROM (Royal Ontario Museum), a senior lecturer at the Harvard Business School and is now a visiting scholar at McGill University. McCracken is often interviewed by the media appearing on Oprah and CBC Morningside. He's also been quoted in the New York Times, LA Times, Newsweek, Business Week, Advertising Age, Globe and Mail, and Fortune Magazine.

Sarah Norris
Senior Vice President, Universal Music Canada
Sarah Norris, Sr. V.P. of Universal Music, has spent her adult life working within the music industry. For the last 11 years, she has been at the helm of Marketing for Universal, specifically working with artists on the Interscope, DreamWorks, Geffen, A&M, and MCA labels. Sarah has worked, developing premiere Canadian talent and international artists in formats from pop to country, rock to hip hop. A sampling of these artists include The Tragically Hip, Nelly Furtado, Remy Shand, Enrique Iglesias, No Doubt, Eminem, 50 Cent, blink-182 and Mary J. Blige. Sarah welcomes the opportunity to explore partnerships with other companies. Universal Music is the largest record label in Canada (and the world), with a market share that often topples the 30% mark.

Mark Northwood
VP Licensing, The Americas, Nelvana Ltd.
Twelve-year licensing industry veteran Mark Northwood is VP of North American Licensing for Nelvana, a Toronto-headquartered international kids entertainment company owned by Corus Entertainment. As part of his Nelvana remit, Mark is working to help build the company's licensing and merchandising business, which is poised for growth with such breakaway brands as Beyblade, Fairly OddParents, and The Berenstain Bears.

Mark's career past includes stints for toy companies such as Hasbro Canada and Thinkway Toys, marketing such well known properties as Batman, Monsters Inc. and the web-based Neopets brand. Mark also spent six years in licensing with Disney Canada, where his notable accomplishments include managing the development of the Toy Story action line, and licensing properties like Winnie the Pooh and Mickey Mouse across various product categories.

Carolyn O'Brien
Director, Scientific & Regulatory Affairs, Food & Consumer Products Manufacturers of Canada
Carolyn O'Brien, a Registered Dietitian, is the Director, Scientific & Regulatory Affairs at Food and Consumer Products Manufacturers of Canada in Toronto.

In her current role at FCPMC she manages multiple issues related to food labelling (e.g. nutrition labelling, health claims, nutrient content claims, allergen labelling) and fortification, to name a few. Carolyn works closely with her member volunteers, who participate on FCPMC's Council and sub-committees to review and provide feedback to government on proposed polices and regulations which impact the food industry.

Carolyn obtained her Masters of Science degree in Applied Human Nutrition from University of Guelph in 1994. She gained experience working with labelling issues while employed in Research & Product Development and Marketing at Campbell Soup Company Ltd. between 1990-1998.

Ana Rodrigues
National Account Executive, Alliance Atlantis Broadcasting Inc.
Ana Rodrigues joined Alliance Atlantis in 2001 as a National Account Executive. She previously held the position of Director of Marketing for a national real estate development and management company where she provided strategic leadership in regional growth and expansion for their shopping centres. She has over 10 years of integrated marketing, advertising, and communications experience with expertise in the preparation of marketing programs, promotions, special events and public relations initiatives.

John F.T. Scott
President, CFIG The Canadian Federation of Independent Grocers
John F.T. Scott is President of The Canadian Federation of Independent Grocers and an economist by profession. After completing post-graduate studies in economics at Queen's University, Mr. Scott began his career in Northern Alberta. From 1978 to 1990, Mr. Scott was President of the economic consulting firm Scott & Fenrich Consultants Incorporated and led the economic analysis portfolio of the company with much of his focus on the retail food industry. Mr. Scott consulted to independent and chain grocery operations in Canada and the United States on location, merchandising, internal operations, human resources and technology adjustment. He developed and presented position statements on behalf of a major client (The Canadian Federation of Independent Grocers) on national issues such as the proposed G.S.T. to Federal Cabinet Ministers and Committees.

Mr. Scott was designated the economist on northern development in both 1985 and 1990 by the government of Alberta. He was the only economist to have received this appointment for two consecutive terms. Mr. Scott was also contracted by the Province of Alberta to develop and implement the $130 million Alberta Heritage Fund Small Business and Farm Interest Shielding Program.

In 1991, Mr. Scott was appointed to the position of President of The Canadian Federation of Independent Grocers. CFIG is a national association, representing the interests of independent grocers to government and industry. In this capacity, Mr. Scott has been involved in a number of industry and government initiatives. He served as Vice-Chairman of the National Steering Committee on Cross Border Shopping, served on the Ontario Retail Strategy Task Force, was a member of the Steering Committee of the Canadian Industry Packaging Stewardship Initiative, a member of the Food and Beverage Sectoral Advisory Group on International Trade (Cabinet Appointment), Chair of the Grow Ontario Investment Program, Chair of the Ontario Rural Job Strategy Initiative, a member of the CEO Committee on Efficient Consumer Response and was the retail food representative on the Ontario Round Table on Elder Abuse. In addition to advocacy and programs, CFIG operates the country's two largest retail food trade shows: Grocery Innovations Canada (in partnership with the industry) and Grocery Showcase West.

Mr. Scott is respected as a knowledgeable speaker on Canada's retail food industry. After the consolidation at the distribution level in the late 90s, Mr. Scott was requested to outline the direction of the industry to the Federal Provincial meeting of Agriculture and Agri Food Ministers. On behalf of the Government of Canada he offered the defining presentation as part of a delegation of Canadian exporters to Tokyo in 1998. He provided the keynote address at a state dinner in Prince Edward Island in 2000. He has spoken to a number of major manufacturing and retail companies in Canada and the United States as well as numerous trade associations and processing groups. When not speaking as an advocate of the independent, Mr. Scott is self-characterized as a "student of the industry" and offers solid, insightful and neutral perspectives on the growth and direction of Canada's retail food distribution system.

Mr. Scott resides in Unionville, Ontario with his wife, Michelle and three children.

Michael Shekter
Brand Director (Molson Canadian), Maple Leaf Consumer Foods
Michael Shekter is a career marketing professional with nearly 18 years experience in packaged goods, financial services and not for profit.

An MBA graduate from York University, Michael has worked in marketing and innovation at such industry leaders as Procter & Gamble, Nabisco Foods and Maple Leaf Foods.

Michael is a past winner of the Grocery Industry's "Grand Prix" award for food innovation, and, in his current role as Director of Innovation for Maple Leaf Consumer Foods was responsible for the development and launch of the Nature's Gourmet line of frozen entrees - which has become in 6 months Canada's leading line of soy-based frozen entrees.

A teacher and a writer, Michael has been a marketing instructor at both York and U of T's undergrad and MBA programs and has written articles for Strategy and Marketing magazines on topics ranging from Globalism's effect on the Marketing industry in Canada, to the opportunity presented by developing a Packaged Goods Marketing stream specialty for business schools. He is also the Marketing Career Advisor for the Workoplis.com website.

He lives in Toronto with his wife Judi and their 3 sons.

Tracey Taylor
Principal Strategist, Alliance Atlantis Broadcasting Inc.

Brad VanAuken
President, BrandForward Inc. and Author of Brand Aid
Brad VanAuken is president and founder of BrandForward, Inc., a full-service brand management consultancy with clients throughout the world. Previously, Brad was the vice president of marketing for Element K, a leading e-learning company and director of brand management and marketing for Hallmark Cards, Inc. During his tenure as Hallmark's chief brand advocate, Hallmark rose to 4th in the EquiTrend national quality brand ranking and Hallmark received the Brand Management of the Year award. Recognized as one of the world's leading experts on brand management and marketing, Brad is a much sought after speaker and writer. A keynote speaker at some 30 major conferences a year, he writes extensively for the business press and academic journals and is quoted in numerous publications. He wrote The Brand Management Checklist and Brand Aid. Brad has a BS degree from Rensselaer Polytechnic Institute and an MBA from Harvard Business School.

Don Watt
Chairman & CEO, DW + Partners
Don Watt is the master of retail design solutions. He founded Watt International, one of the largest strategic planning design firms best known for providing innovative retail solutions for clients such as Wal-Mart, Home Depot, Safeway, Loblaws, Ahold, Do-it-Best Corp, Nestlé, Kraft and Cott Corporation. Early design credits include having his design chosen as the basis for the Canadian flag and contributing to the design of the Canadian Pavilion at Expo '67. Watt was recognized by the Harvard Business School for developing a firm that created unconventional solutions to classic profit-improvement problems, using strategic design to effect change in consumer response. Don's latest venture is DW + Partners; a fund committed to acquire and manage specialist assets in the area of branding, product development and packaging, retail design, communications and technology innovation in support of the consumer experience at retail.

Mike Welling
President, Unilever Canada
Currently Mike is responsible for the marketing, product development and external affairs activities of Unilever Canada's foods business.

He is a passionate marketer and his teams have enjoyed much success, garnering several Marketing Awards, Cassie Awards and global Unilever Awards for such venerable brands as Sunlight, Dove, Becel, Imperial and Lipton.

In addition to his Unilever responsibilities, Mike is active in several industry associations and is currently a Board Member of the Association of Canadian Advertisers, BBM Canada, the Tea Association of Canada, Advertising Standards Canada, the National Institute of Nutrition and a founding member of the FCPMC Task Force on Food from Biotechnology.

Peter Widdis
Director, Client Services & Strategy, Campbell Company of Canada Ltd.
Peter Widdis is a key driver of the innovation movement at Campbell's. He is a leader within new product innovation and non-traditional media creation. Recent initiatives include successful programs with Maple Leaf Sports & Entertainment.

Prior to joining Campbell's, Peter was in brand management at Cadbury Trebor Allan. He oversaw key chocolate brands and also led the company's experiential marketing program. While there, Peter's passionate commitment to the art of innovation resulted in breakthrough initiatives including Crunchie.com AdverGame, the Mr. Big Vince Carter Cause Related Marketing program and Double Dunk product introduction.

A well-rounded marketer, Peter has also spent time on the agency side with Grey Advertising and the GEM Group (formerly Lang & Associates), working with marketers like Procter & Gamble, Nike and Effem Foods.

Peter holds a B.S. in Business Administration from Roberts Wesleyan, Rochester New York and a Postgraduate Diploma in Sport & Event Marketing from Toronto's George Brown College.

Susan Yorke
Director of Marketing Grocery Products, ConAgra Foods Canada