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Marketing Research

A selection of Strategy articles on the topic of Marketing Research.

April 1, 2007
Watercooler: Asking Canadians 'Which bank offers you the best brand experience?'
The eyes don't lie

March 1, 2007
Letters: Readers respond to David Moore's query: Who will champion research innovation?

February 1, 2007
Who will champion research innovation?

April 1, 2006
Tell Us About Us's yacht caper

June 1, 2005
Mobisodes

March 8, 2005
Survey says...

August 23, 2004
Focus groups for a new age?

May 3, 2004
Marketers retool sites to exploit Web research boom

April 19, 2004
Agency execs now less trusted than lawyers

March 8, 2004
U.S. mag spill is down, but are Canadian titles prepared for a rebound?

February 9, 2004
Ads rarely drive purchases
Will PPMs mean higher rates?

January 26, 2004
The mysterious senior
Screwed by market research?

January 12, 2004
What privacy law?
Youth, food and beverage: Meet the Alternivore
Online Poll: Let the Yanks in
Hamilton: Toronto West?
Strength in numbers
Luxuries come before RRSPs for many Canadians
The silent partner
Is the TV sky falling?
Market Meter: Special edition: Outlook 2004

December 15, 2003
Older Canadians say ads aren't relevant