| 12:15 - 1:00 | Registration |
| 1:00 - 1:15 | Opening Comments: Andy Nulman, President and CMO, Airborne Mobile |
| 1:15 - 1:45 | Where We Are - Where We Are Going: Michael O'Farrell, Chair, dotMobi Advisory Group |
| 1:45 - 2:15 | Case Study: Molson's Mobile Edge |
| 2:15 - 2:30 | Case Study - Kashif Hassan, CEO ooober Inc. |
| 2:30 - 2:50 | Case Study - Gary Schwartz, CEO Impact Mobile presents recent campaigns |
| 2:50 - 3:00 | Q&A |
| 3:00 - 3:30 | Networking Break Sponsored by:  |
| 3:30 - 4:40 | Panel Discussion: From Concept To Handset - How To Build Great Mobile Campaigns |
| 4:40 - 4:45 | Final Q&A |
| 4:45 - 5:00 | Closing Comments: Andy Nulman, President and CMO, Airborne Mobile |
| 5:00 - 5:45 | Refreshments Sponsored by:  |