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Premiums & Incentives

A selection of Strategy articles on the topic of Premiums & Incentives.

January 12, 2004
Free but not real
Little plastic bottles of loyalty
Everyone's a sucker for free stuff, unless it's insulting

November 17, 2003
Yo Ho Ho and a Mac G5

August 25, 2003
Random acts of kindness
Beating stress
The collector: Bill Eugley
Avoid the lunchtime lineups

May 19, 2003
Free car with $30,000 watch!
The collector
Personal perks drive dealers to Scotiabank

November 18, 2002
You can't gift wrap garbage
Reaching farmers
What farmers get for free

August 26, 2002
A winner every time
Premium payoff
Wanted: Promo partners

May 20, 2002
Extending the high
Targeting 'computer freaks' or night-shift workers? There's a premium just for you
'I see it, I like it, and I buy it'

January 14, 2002
The year ahead
Beer premiums get strategic

May 21, 2001
How camel nuts can open doors
Collectibility: The ultimate premium test
More bang for a buck