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2nd Annual
Marketing to Québécois Conference
May 5 & 6, 2003
International Centre, Toronto
The event of the year for those of you who appreciate the uniqueness of the Quebec market, but grapple with how distinct to make your marketing efforts.
World Health Organization lifts travel advice for Toronto:
WHO Director-General Dr. Gro Harlem Brundtland announced that the travel advisory for Toronto will be lifted effective April 30, 2003.
Please be advised that the Marketing to Quebecois conference is running as scheduled May 5 & 6. SARS has not affected conference preparations, which continue as usual.
The government of Ontario continues to advise that "the risk to the general population of SARS is very, very low. Anyone traveling to Toronto or anywhere in Ontario - either for business or pleasure - should be reassured that it is safe to do so." The impact of SARS on the general population of Toronto has been minimal and has not affected any of the Strategy staff. The conference website is updated regularly. If there are any changes in the agenda or speaker line up it will be reflected here.
If you would like more information about SARS please refer to the following websites:
http://www.health.gov.on.ca/
http://www.hc-sc.gc.ca
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INSIGHT
INSPIRATION
CONTACTS
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Day One Focus: CONSUMER INSIGHT
What's different about the attitudes and preferences of Quebec consumers?
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- Québécois outside Montréal
- Seniors
- Allophones
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Day Two Focus: THE COMPETITIVE ENVIRONMENT
What's different about the Quebec environment?
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- Media Planning
- Advertising Creative
- Retailing
- PR
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- Trade Channels
- Direct Marketing
- Promotions
- Guerrilla Marketing
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New This Year:
- Consumer Insight Series - breakout sessions providing you with the latest insight into the minds of Quebec women, youth, baby boomers, allophones and more!
- Competitive Environment Series - overview and insight into the different competitive environments in Quebec, sessions include: retail, media planning, direct marketing, sales promotions, trade channels and advertising creative
- New Interactive Formats - don't miss the Live Media Pitch and the Addressing Common Challenges Brainstorming session
Featuring:
- Insight, inspiration & contacts to make the most of your Quebec-focused marketing efforts
- Keynote address from Suzanne Sauvage, President, Cossette Communication Group Montreal
- A distinguished line-up of speakers from a fantastic mix of industry including: advertising, marketing research, consulting and so much more
- More networking opportunities - roundtables at lunch and longer coffee breaks
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