Eric Blais, Executive Vice President, Director of Strategic Planning, Publicis Canada

Quebec vs. Ontario: A Marketer's Comparison. Eric Blais will open with a brief overview of the differences between Quebec and Ontario.

Martin Redfern, VP, Research, Ipsos-Reid Corporation

With six full-service offices and three call centres in Canada, Ipsos-Reid's Canadian market research practices are staffed with seasoned research consultants. Janet Lazaris will discuss the Quebec market according to its demographics and behavioural and attitude differences. The session will define the business reasons to acknowledge the Quebec market as a significant segment of the Canadian marketplace.

Richard Burjaw, Director of Marketing for Carbonated Soft Drinks, Pepsi-Cola Canada Ltd
Isabelle Sestier, Account Director, BBDO Montréal

Pepsi-Cola Canada Ltd. is renowned for its huge success in the Quebec marketplace. What is their secret? Pepsi-Cola Canada's Director of Marketing will discuss the company's current campaign and the reasons for their pronounced recognition in the French-Canadian marketplace.

Thierry Carrière, Attorney, Gowling Lafleur Henderson, LLP
Alain Gignac, VP & General Manager, Blitz Direct Data & Promotions
Susan Vogt, Partner, Gowling Lafleur Henderson, LLP (Toronto)

It is a well-known fact that running a promotional campaign in Quebec is full of legal pitfalls and regulatory challenges. Susan Vogt's practice includes the approval of packaging, print and broadcast ads, Competition Act issues, celebrity endorsement contracts and food and drug regulatory issues. Together with her colleague, André Rivest, they will explain the intricacies of executing a promotional campaign in Quebec. Alain Gignac will address the same issues from the agency's perspective.

Tony Keller, Editor, National Post Business Magazine

The National Post is launching a new magazine in Quebec. Tony Keller will discuss the process of turning a successful English-language magazine into a successful French-language product. He will highlight the lessons learned of what works, what doesn't, and why. This session will provide excellent insight into the planning processes involved in launching a product successfully in Quebec.

Francis Armstrong, Senior Partner, Communications Bleu Blanc Rouge

Francis will discuss the association's abilities to assist English Canadian marketers in executing their Quebec regional campaigns successfully, and other services that the association can offer with regard to the intricate advertising laws and regulations in Canada's French Province

Claude Foisy, Senior Director, Marketing and Communications, Quebec, Rogers AT&T
Gilles DuSablon, VP and Creative Director, Marketel

Presentation and discussion of Marketel's radio advertisement "From the Heart", a successful spot created for Rogers AT&T's Quebec audience

Anne-Marie Beauchemin, Market Segment Analyst - Quebec, Rogers AT&T
Pascale LeBlanc, Youth Marketing Specialist, Youthopia Communications
Pierre Parent, President, P2P Promotion
Max Lenderman, Vice President, Creative, Gearwerx Content Networks
Christiane Asselin, Internet Director, General Television, New Media, Radio-Canada

Quebec youth have different characteristics that are important to acknowledge and factor into your marketing plans. Pascale LeBlanc will lead a panel of experts on Quebec youth marketing, and will address the intricacies of those campaigns when aiming to comply with advertising laws protecting youth in Quebec.

Pierre Arthur, Director Research and Marketing, La Presse

François Canuel, Vice President, Group Account Services, Cossette Communication - Marketing
Nicolette Flemming, Vice President, Corporate Marketing,Bank of Montréal

Nicolette, François and their teams executed a successful marketing campaign designed specifically for Quebec. They will discuss the reasons for their success, and the specific characteristics of the campaign that makes it such a winning effort.

Cathy Hamilton Lambie, Vice President, Marketing, The Gazette (Montréal)

This session will discuss the factors that need consideration when targeting the other ethnic groups residing in the province of Quebec. There are a number of media options available to reach non-francophones, as well as solid business reasons to understand those demographics, ensuring a successful marketing campaign aimed at those in Quebec that do not speak French.

Pierre Arthur, Director Research and Marketing, La Presse
Carol-Ann Gélinas, Marketing Director, Radio-Canada
George Goulakos, VP Sales & Marketing, CFCF - CTV
Carol Ann Kairns, EVP, Media Director, BCP

Pierre Arthur of La Presse leads this session focussed on making the best media buy in Quebec. Qualitative audience data for various media alternatives will be explored and issues like Quebecois spending habits, demographic make-up of Quebecois, etc., will assist you in qualifying the audience according to your campaign objective.

Sponsored by:
   

Sponsored by:
   

Miles Faulkner, Business Development & Alliances, blue*spark
Howard Firestone, Director, Marketing & Communications, iPerceptions Inc.
Jean-Philippe Gauthier, General Manager, Sympatico-Lycos (French Portal)
Karen Huschilt, National Sales Manager, New Media, Transcontinental Procom

"We are constantly searching for ways to increase the depth and breadth of research findings that our Canadian Internet customers need to make their strategic investment, advertising and marketing decisions," says Brent Lowe-Bernie, President of Jupiter Media Metrix Canada . This session will explore that growth trends in Internet usage - specifically amongst French-speaking Canadians, and highlight the characteristics that marketers should acknowledge to maximize their Web marketing responses.