The data is indisputable: the Quebec market represents 25% of the buying power in Canada. How do you effectively target this lucrative market, and how do you measure your marketing results? You will hear from a leading group of marketing and advertising executives from both Quebec and the rest of Canada who will share their successes and address the challenges they have faced in this market. Don't miss this opportunity to learn effective strategies to get results from your marketing campaign!

KEYNOTE ADDRESS:
Analyzing Quebec's consumer market demographics to maximize your ROI on marketing campaigns

KEYNOTE PRESENTATION:
Bank of Montréal's "Profitez" Campaign

François Canuel
Vice President, Group Account Services
Cossette Communication - Marketing (Montréal)

Nicolette Flemming
Vice President, Corporate Marketing
Bank of Montréal

WHY YOU SHOULD ATTEND:

• Obtain all the statistics on the Quebec Market demographic
• Benefit from Case Studies by Pepsi Cola, Bank of Montreal, The National Post and more
• Discuss the importance of complying with the language regulations when marketing into Quebec
• Learn all about successful marketing strategies to Quebec Youth
• Know the media options available to you by learning all about the Quebec media landscape
• Understand the non-francophone media options to maximize your cosmopolitan marketing strategies in Quebec
• Maximize your web based marketing efforts to the French Canadian Community