Click Here To Register Now
main
keynote
speakers
agenda
sessions
register
attendees
sponsors
reasonstoattend
whoshouldattend
venue
invite
subscribe
audiotapeorder

Conference Agenda

Legend
   CONSUMER INSIGHT Series
   COMPETITIVE ENVIRONMENT Series
   Special Events
Click here to download a printable version of the brochure

Day 1 - May 5, 2003 - CONSUMER INSIGHT
 
  Main Ballroom Breakout Room Foyer
8:00- 9:00 Registration And Breakfast Sponsors & Networking
9:00- 9:15 Chairperson's Welcome & Opening Remarks  
9:15- 10:15 Keynote Address: Suzanne Sauvage  
10:15- 10:35 Break
10:35- 11:35 Overview of Quebec Consumer Insight  
11:35- 12:25 Women in Quebec Allophones in Quebec
12:25- 1:25 Luncheon Roundtables
1:25- 2:50 Addressing Common Challenges: Brainstorming Session  
2:50- 3:10 Break
3:10- 4:00 Québécois outside Montreal Seniors in Quebec
4:00- 4:50 Youth in Quebec Baby Boomers in Quebec
4:50- 5:00 Chairperson's Wrap-Up & Lessons Learned  


Day 2 - May 6, 2003 - THE COMPETITIVE ENVIRONMENT
 
  Main Ballroom Breakout Room Foyer
7:45- 8:50 Continental Breakfast Sponsors & Networking
8:50- 9:00 Chairperson's Opening Remarks  
9:00- 10:00 Au Courant: What's Hot in Quebec  
10:00- 11:00 Retailing in Quebec Media Planning in Quebec
11:00- 11:20 Break
11:20- 12:20 Advertising Creative in Quebec Promotions in Quebec
12:20- 1:30 Lunch
1:30- 2:20 Direct Marketing in Quebec PR in Quebec
2:20- 3:10 Guerrilla Marketing In Quebec Trade Channels in Quebec
3:10- 3:30 Break
3:30- 4:20 How It All Comes Together: Critiquing a Great Campaign  
4:20 - 4:30 Chairperson's Closing Remarks