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Regional Marketing

A selection of Strategy articles on the topic of Regional Marketing.

Quebec

May 1, 2005
How do Quebecers market to Quebecers?
Think politics
Use the star system
Go grassroots
Target events
Try humour

April 5, 2004
Join the party
Cast in rock: Quebec Bud effort targets rockers where they drink
Show, don't just tell
Exposed: thirty seconds with a marketing maven - Monique Raymond

February 9, 2004
Canada's cultural capital rocks on

December 1, 2003
Tapping into Quebec media
Tremblant (finally) hires an agency
Exposed: Thirty seconds with a Quebecois marketing maven
Reaching tween girls in Quebec
Lederhosen and you

October 6, 2003
French watchdogs rip into cosmetics labelling

August 25, 2003
Star Académie still the big thing in Quebec
Regis and Kelly who?

August 11, 2003
Riding with strangers

May 5, 2003
When to spend in Quebec
Still need advice?
The Sleeman story

April 7, 2003
Hardware heats up

March 10, 2003
Is Quebec getting its share?

Western Canada

April 1, 2007
DDB's gang life antidote
OMD Canada: Txt in to Get Toasted - McDonald's Canada

February 1, 2006
Brands can play at this mall
No more pencils. No more (note)books

March 8, 2004
Optimism at Portage and Main

November 17, 2003
Educate yourself first
Yo Ho Ho and a Mac G5

November 3, 2003
Coping with client drain
West Coast icon eyes Ontario
Good corporate citizenship starts on the hill

October 20, 2003
Cash flows in Cowtown

July 28, 2003
Shopaholics unite
Going for gold
New channels poised to cool hot market

June 30, 2003
Mott's spices up Stampede promo

June 16, 2003
What should the beef industry do in the wake of mad cow?
Steam Whistle goes west
Les Kahl, CD, Brown Communications

June 2, 2003
B.C.'s grape success
Inglewood: hooker central no more

May 19, 2003
How green does your garden grow?

May 5, 2003
Playland leaves a lasting impression
There's nothing quite like the zoo
Found: Unusual campaign for Calgary Humane Society
CHUM vs. Craig

Ontario

May 3, 2004
Scandal tightens cash from the Hill

January 12, 2004
Hamilton: Toronto West?

October 6, 2003
Issues and attack ads: The strategies behind Ontario's election campaign

September 22, 2003
The teflon city

August 25, 2003
Three, two, one... (TORONTO 1, that is)

August 11, 2003
Tennis Canada introduces 'The Racquettes'

June 30, 2003
Making water management fun

June 16, 2003
Steam Whistle goes west

June 2, 2003
Pharma Plus courts teens
Making news profitable

May 5, 2003
CHUM vs. Craig

September 9, 2002
Talkin' trash
If you build it, they will buy
Toronto film fest expands, promotes its brand
Film Distribs plan festival marketing strategies

June 17, 2002
Image isn't everything in Canada's local beer wars

May 20, 2002
Waterloo Maple: It really is rocket science


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