The Agenda in Brief

• Keynote: Victoria’s Secret
• Panel: The Sins of Greenwashing
• Brand Repositioning: 
  Cascades Fine Papers 
• Corporate Branding:
  Cirque du Soleil
• Cause + Action Awards
• Afternoon Keynote:
  Best-selling author Chris Laszlo
• Cause-Related Marketing:
  Sick Kids Foundation
• Consumer Insight: New Research from Environics
• Panel: Best Global CSR Campaigns

DOING GOOD IS GOOD FOR BUSINESS – 
if your employees, stakeholders and consumers know about your good works.That’s where the Social Responsibility Forum comes in.

Whether you’re a CEO, CMO, media buyer or media seller, the event will help you identify the business opportunities that exist when CSR initiatives reinforce your brand DNA. But how do you create that alignment? Who’s doing it well? And most importantly, does your marketing reflect the good things your company is doing?

RECENTLY ADDED CASE STUDY
Cascades Fine Papers
Normand Lecours
VP, Sales and Marketing
Case Study: “Brand Repositioning Through CSR”
Normand reveals how Cascades Fine Papers Group, a successful consumer brand, has reinvented itself by using CSR as a starting—and end—point.

RECENTLY ADDED KEYNOTE
Best-selling author Chris Laszlo
Session Topic: “What’s Next for Sustainability:
The CEO Perspective”
Chris will draw on case studies from Wal-Mart, DuPont, General Electric, Unilever and other industry leaders.

RECENTLY ADDED CASE STUDY
Sick Kids Foundation
Sandra Palmaro
VP, Strategic Partnerships
Case Study: “Getting Cause-Related Marketing Right”
Sandra explains how Sick Kids identifies suitable brand partners and executes successful CSR programs with them.