 |
For descriptions and the opportunity to forward session questions, click on each session title.
8:00
-
8:45 |
Registration and Continental Breakfast
| 8:45
-
8:50 |
Opening Remarks: Marc Stoiber and Peter ter Weeme
| 8:50
-
9:35 |
Keynote Address: Tom Katzenmeyer, SVP, Investor, Media and Community Relations - The Limited Brands
| 9:35
-
10:10 |
Panel Discussion: The Sins of Greenwashing - What Not To Do
| 10:10
-
10:30 |
Coffee/Networking Break
| 10:30
-
10:50 |
Brand Repositioning - David Paterson, VP Corporate & Environmental Affairs, General Motors of Canada
| 10:50
-
11:15 |
Case Study: Brand Repositioning - Normand Lecours, Vice-President, Sales & Marketing, Cascades Fine Papers Group Inc.
| 11:15
-
11:45 |
Case Study: Corporate Branding - Gaetan Morency, VP Global Citizenship, Cirque du Soleil
| 11:45
-
11:50 |
Q&A
| 11:50
-
12:10 |
cause+action Awards: Presented by Mary Maddever, VP and Editorial Director, strategy
Sponsored by:
| 12:10
-
1:15 |
Lunch + Roundtable Discussions Throughout Lunch
Sponsored by:
| 1:15
-
1:45 |
Keynote Presentation: Chris Laszlo - “What’s Next for Sustainability: The CEO Perspective”, drawing on case studies at Wal-Mart, DuPont, General Electric, Unilever & other mainstream industry leaders
| 1:45
-
2:15 |
Case Study: Cause-Related Marketing - Sandra Palmaro, Vice-President, Strategic Partnerships, Sick Kids Foundation
| 2:15
-
2:20 |
Q&A
| 2:20
-
2:50 |
Research: Robin Brown, Senior VP, Consumer Insights, Environics Research Group
| 2:50
-
3:10 |
Coffee/Networking Break
| 3:10
-
3:40 |
Creative Intervention: David Moore, President & CEO, Leo Burnett Company and Marc Stoiber, Founder, Change Advertising
| 3:40
-
3:45 |
Closing Thoughts: Marc Stoiber and Peter ter Weeme
|
Back to Main Page
|
|
Welcome, Guest [Sign In]