The Agenda in Brief Keynote: Victoria’s Secret Panel: The Sins of Greenwashing Brand Repositioning:  Cascades Fine Papers  Corporate Branding: Cirque du Soleil Cause + Action Awards Afternoon Keynote: Best-selling author Chris Laszlo Cause-Related Marketing: Sick Kids Foundation Consumer Insight: New Research from Environics Panel: Best Global CSR Campaigns

DOING GOOD IS GOOD FOR BUSINESS –  if your employees, stakeholders and consumers know about your good works.That’s where the Social Responsibility Forum comes in. Whether you’re a CEO, CMO, media buyer or media seller, the event will help you identify the business opportunities that exist when CSR initiatives reinforce your brand DNA. But how do you create that alignment? Who’s doing it well? And most importantly, does your marketing reflect the good things your company is doing?

RECENTLY ADDED CASE STUDY Cascades Fine Papers Normand Lecours VP, Sales and Marketing Case Study: “Brand Repositioning Through CSR” Normand reveals how Cascades Fine Papers Group, a successful consumer brand, has reinvented itself by using CSR as a starting—and end—point.

RECENTLY ADDED KEYNOTE Best-selling author Chris Laszlo Session Topic: “What’s Next for Sustainability: The CEO Perspective” Chris will draw on case studies from Wal-Mart, DuPont, General Electric, Unilever and other industry leaders.

RECENTLY ADDED CASE STUDY Sick Kids Foundation Sandra Palmaro VP, Strategic Partnerships Case Study: “Getting Cause-Related Marketing Right” Sandra explains how Sick Kids identifies suitable brand partners and executes successful CSR programs with them.

 

 Advisory Panel

Laurie Simmonds President and CEO Green Living Enterprises	Michael Jantzi President and Founder Jantzi Research	Sandrine Michard VP Corporate Communications L’Oreal Canada
Andrew Pelletier VP Corporate Affairs Wal-Mart Canada	Lloyd Hetherington Executive VP JWT Globescan	Pamela Divinsky VP Ethos
Marc Stoiber President Change

For more information, contact Angelina Litvinova: 416-408-2300 x491;
alitvinova@brunico.com