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Sports & Entertainment

A selection of Strategy articles on the topic of Sports & Entertainment Marketing.

April 1, 2007
Rockin' roach gets kids to the zoo

March 1, 2007
Carat Canada: Simplicity Lounge Campaign, Philips Canada

July 1, 2006
Outstanding new campaigns
NBA Canada scores with woman's B-ball lifestyle brand
Retail hook-ups heat up

April 1, 2006
EMI bets on poker connection

March 1, 2006
Harlequin gets racier with NASCAR
Game on!

February 1, 2006
Sony
So your brand's a TV star. What's it worth?
Typhoon sweeps up band
Brilliant Olympic promos
International inspiration: Elexa's Veronique Hamel
Sexual healing: Viagra's Veronica Piacek

November 1, 2005
pontiac decodes futuristic promo tactic

September 1, 2005
Who are you?
Spankin' the competition - Muriel Solomon, director of marketing, dramatic networks, Alliance Atlantis

August 1, 2005
Trend
Brilliant! promotional samplers
Top 3 contests

March 8, 2005
Profile: Rogers

January 20, 2005
What a sport

July 12, 2004
Indigo wants kids to read

June 14, 2004
Fall spend forecast

April 19, 2004
The backdoor marketer