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When it comes to men, turns out they're much more complex than marketers recognize. In fact, there's a whole world of men beyond the Neanderthal "retro" and the primped and pampered "metrosexual".
Hear the surprising and enlightening results of new worldwide research from Leo Burnett on men and marketing, and join a discussion about who's marketing to men well (and badly) here in Canada.
Also on the agenda is a case study presentation on a very successful, very witty and very "male" campaign. Hear Pfizer Canada and Taxi share the insights on men that fuelled the award-winning Canadian campaign for Viagra.
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Who Should Attend?Who Should Attend?
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Why Attend?Why Attend?
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Vice Presidents, Directors & Managers of:
- Brand Management
- Marketing, Sales & Promotions
- Marketing Services
- CRM
- Media Buying & Planning
- Account Management
- Business Development
- Channel Strategy
- Market Research
- Creative Services
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- Gain valuable knowledge and insights into the male market.
- Discover the best practices from current case studies and research.
- Network with brand marketers, agency executives and media VIPs.
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