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View sessions in a list January 25, 2006 8:00 - 8:50 Registration & Continental Breakfast 8:50 - 9:00 Opening Remarks 9:00 - 10:15 Metro vs. Retros: Are Marketers Missing Real Men? Worldwide research from Leo Burnett 10:15 - 11:15 Case Study - Viagra: Something to Sing About 11:15 - 12:00 In Search of the Real Canadian Man: Marketing Hits and Misses Back to Top Back to Main Page

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