January 25, 2006 |
| 8:00 - 8:50 | Registration & Continental Breakfast |
| 8:50 - 9:00 | Opening Remarks |
| 9:00 - 10:15 | Metro vs. Retros: Are Marketers Missing Real Men? Worldwide research from Leo Burnett |
| 10:15 - 11:15 | Case Study - Viagra: Something to Sing About |
| 11:15 - 12:00 | In Search of the Real Canadian Man: Marketing Hits and Misses |