Understanding Women  
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Throw Away the Stereotypes

Join us for this one-day conference that will reveal the insights and strategies behind some of the best campaigns targeting women. Hear from brands who "get" today's woman and have found a way to fit into her REAL life.

Conference Chair Announced

Erica Ehm

Erica Ehm
On Air Personality & Founder Yummymummysite.com

As Much Music's first female host, Erica Ehm is one of Canada's most recognized personalities. With the birth of her two children, Erica has shifted her focus from videos to motherhood! Erica is the co-creator and host of Yummy Mummy, a parenting show, and founder of the online community for moms at www.yummymummysite.com. She is also a regular columnist in the Toronto Star and City Post Magazines. As chairperson Erica will use her expertise as a mom, business owner and broadcaster to guide delegates through the day and help maximize their learnings at the conference. Full bio

OPENING KEYNOTE

CLOSING KEYNOTE
Jeffery Allgrove Jeffrey Allgrove
President
Unilever Canada

Reaching Women - The Unilever Way

With the global success of the Vim "Prisoner" ad and the ongoing critical acclaim Dove's Campaign for Real Beauty is garnering, Unilever Canada is the gold standard in marketing to women. The consumer packaged goods giant discusses the secret to making your brand a companion instead of a commodity. 		Martha Barletta Martha Barletta
CEO
The Trendsight Group

PrimeTime Women™ - The Target Marketer's Golden Bulls-Eye

Martha Barletta is an internationally recognized expert in the field of marketing to women and author of Marketing to Women: How to Understand, Reach and Increase Your Share of the Largest Market Segment. Martha's presentation will open your eyes to the importance of boomer women AND show how you can effectively connect with them.

 

  
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