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View all sessions View sessions in a grid
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| 8:00 am - 8:50 am |
Registration & Continental Breakfast
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| 8:50 am - 9:00 am |
Opening Comments from Conference Chair
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| 9:00 am - 9:45 am |
Opening Keynote: Reaching Women - The Unilever WayWith the global success of the Vim "Prisoner" ad and the ongoing critical acclaim Dove's Campaign for Real Beauty is garnering, Unilever Canada is the gold standard in marketing to women. The consumer packaged goods giant discusses the secret to making your brand a companion instead of a commodity. Submit questions for this session
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| 9:45 am - 11:00 am |
The New ResearchW equips you with brand new research revealing how today's woman is feeling in her heart, head, and home. Once you've got the facts -- learn about fresh approaches to research that are garnering great insights. Submit questions for this session
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| 11:00 am - 11:15 am |
AM Networking Break
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| 11:15 am - 12:15 pm |
Leveraging the Power of CommunityHear from marketers who have tapped into or created “communities” and subsequently unleashed a force greater than themselves. Submit questions for this session
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| 12:15 pm - 1:15 pm |
Lunch
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| 1:15 pm - 2:15 pm |
In Search of the Real Canadian Woman: Advertising Hits and MissesExperts in marketing to women with a few "real" women thrown in for good measure will be challenged to bring the best advertising to this demo they've seen and deconstruct it for your learning pleasure. Submit questions for this session
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| 2:15 pm - 3:15 pm |
Real Change – Real OpportunityFind out how smart marketers capitalized on societal shifts and trends to create fresh opportunities for their brands. Submit questions for this session
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| 3:15 pm - 3:30 pm |
PM Networking Break
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| 3:30 pm - 4:15 pm |
Closing Keynote: PrimeTime Women™ – The Target Marketer's Golden Bulls-EyeLearn why fifty isn't what it used to be (it's much better!), and what you need to know to connect with the richest generation of women in history.
Submit questions for this session
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| 4:15 pm - 4:30 pm |
Summary & Closing Remarks
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